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Case Study: KANVAS

Mobile & Urbane Executive

KANVAS features a work-living concept uniquely suited to the upwardly mobile and the urbane executive. Working closely with the advertising agency, our challenge was to create a dynamic video with personality that young entrepreneurs could relate to. Harnessing energy and bold designs via graphic cartoon-like animation to capture the essence of vibrant, young and lively SOHO living, the character-hero of the animation was completed in a different CG environment before being juxtaposed to a more realistic environment to bring out a distinctly chic development that highlights work and leisure in a popular location.

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