Augmented Reality, Virtual Reality, Holograms for Marketing
Ground-breaking technologies such as Virtual Reality (VR) and Augmented Reality (AR) are delivering interactive and fully-immersive customer experiences through a mixture of digital content and the real world.
No longer are customers satisfied with just a service. Bringing consumers into the experience while connecting with your brand story creates immense value and engagement. And the increasing demand for the customer experience (CX) is driving the need for businesses and brands to adopt emerging technologies such as:
- Augmented reality
- Virtual reality
Keeping apace of these emerging technologies means having your business at the forefront of modern-day marketing and the customer experience. Finding new, innovative ways to engage and win over your customers is crucial in today’s competitive marketplace.
Marketing technology is evolving to capture the attention of today’s consumer’s short attention span and Metamosaic aim to keep your business and marketing efforts up-to-date by adopting this cutting-edge technology.
Augmented Reality for Marketing
Augmented reality is an interactive experience combining the real world environment with computer generated imagery (CGI). Whereas virtual reality completely replaces the users real world environment with a simulated one, AR simply alters ones perception of a real world environment by overlaying or superimposing visual CGI.
From using AR as a medium for storytelling, to experiencing products in E-commerce settings, or virtual tours in real shops, there are many uses for AR in marketing.
Working with some of Australia’s and Asia’s leading home builders, real estate agents and commercial designers & developers Metamosaic offer a range of virtual reality services from from 3D virtual tours to fully interactive virtual reality walk-throughs.
Virtual reality is fast becoming a powerful sales and marketing tool allowing for a memorable customer experience by affecting them through an emotional connection to the space, product or service.
Holographic technology in marketing is effective because it connects the consumer by involving them in the marketing message itself. Much of this marketing works by surrounding a product with a holographic projection that appears to interact with the product, making it come alive.